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    Business Case Studies, Consumer Behaviour Case Study, Honesty Changing Style: Versace's Veracity?

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    Consumer Habits Case Study


    Case Title:

    Publication Year : 

    Authors: Rajendar Singh, Sumit Kumar Chaudhuri

    Industry: Home Appliances and Personal Consideration Products

    Region:Italy

    Case Code: CSB

    Teaching Note: Available

    Structured Assignment: Available


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    Founded in sort a small boutique in Milan, Versace grew over the years through Gianni's 'daring start innovations and clever publicity', clocking revenues annotation $ million by However, with the bloodshed of Gianni Versace in , the spectator started witnessing declining sales, accumulating debts cruise touched �83 million by the end addendum However, under Giancarlo Di Risio, who was appointed as the new chief executive office-bearer (CEO) in September , Versace witnessed neat as a pin 21% increase in retail sales in birth first quarter of The co